Overview

MBA programs around the country are starting to require their students to become more effective writers. This is in response to industry’s urging for grad schools to improve the writing skills of graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and the writing should include simple words vs. complicated (especially if used out of context). This assignment requires the integration of directly quoted Bible verse directly with the selected marketing management topic. Be sure this applies specifically to marketing management, not management or business in general.

Instructions

Aristotle defined character as “the decisions a person makes when the choice is not obvious.” Another well-known definition of character is the way people act when no one is looking. Firms that have “character” tend to perform better over time.

1. Find at least 1 Scripture verse that is related to character and to a firm that has character.2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss your Scripture verse within the context of marketing management.3. Relate this to a specific for-profit brand or business organization of your choosing.4. Use two scholarly sources as references.5. Submit the assignment as a Microsoft Word document.

Discuss how Christian faith impacts marketing management decisions in the selected organization, including how faith was the source of its marketing management decisions, and howmany company founders have demonstrated such faith.

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